Author Topic: Selling goat meat (on the hoof, at the farm gate)  (Read 6676 times)

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Offline CatManDo

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Selling goat meat (on the hoof, at the farm gate)
« Reply #1 on: January 25, 2011, 08:45:29 AM »
> We could never sell our goat meat. Not because it wasn't tasty, but
because no one would try it, let alone buy it. All the third world goat meat
lovers choked at the price of $6.00 a pound and would not buy it.

If you can't market your product, you either have the wrong product, or the
wrong approach to marketing. I believe the word you are looking for is
"cabrito". Learn enough Spanish to take out an ad in the Stillwater and OKC
papers advertising -in Spanish- that you have cabrito for sale at the farm,
$3.00, maybe $4.00 a pound, live weight. I'm not writing this to be snarky,
and I'm not trying to tell you how to run your business, (then again, if you
aren't selling your product, maybe a hint wouldn't hurt?) but trying to get
$6.00 a pound from an animal that can be bought at most auctions around the
state for about $1.50 a pound or less is unrealistic. Short of being USDA
certified organic, there is nothing you can do to justify that kind of cost
and the customer knows it. They will simply go to the local auction and buy
a live goat or sheep and butcher it themselves.

But the point is,you don't have to bother hauling the animal to the butcher
or an auction when the customer will gladly come to your farm and pick it up
themselves. *Don't* let anyone do on farm slaughter, but live sales at the
farm gate are legal, and from years of experience, I can assure you they are

When we lived in Tecumseh, bordering Highway 9 between Tecumseh and Norman,
it quickly became apparent that we never had to advertise our lambs and
kids; ever. They grazed out by the road and people would stop by asking us
about our livestock. When we moved here, the farm is down a gravel road that
doesn't see much traffic, and yet,all it took was a small sign on the main
road pointing this direction that said "cabrito". They found us, and we sold
that way until we became vegetarian and stopped selling any animal for
slaughter. (really disappointed some folks too) Treat the customer with
respect, and they will tell their friends, who tell their friends, and
you'll find that one tiny ad in the Spanish paper, or the business sized
card pinned on the bulletin board at the Mexican market will generate
interest for years long after it's been taken down.
Bowlegs, OK

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« Last Edit: August 09, 2013, 08:48:46 AM by HannaH »