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Author Topic: Selling Farm Products Directly to Consumers Workshop  (Read 1276 times)

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Offline CatManDo

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Selling Farm Products Directly to Consumers Workshop
« Reply #1 on: July 04, 2011, 06:26:34 AM »
Selling Directly to Consumers Workshop

Have you ever wondered why consumers purchase from one farmers' market vendor over another? Have you thought about trying to sell to a restaurant but weren't quite sure how to get your foot in the door? Come to this workshop to find out:

    What qualities make produce taste great and look visually appealing
    Be able to use a counselor approach to selling your local products successfully
    Understand how to merchandize your product at farmers' markets
    Describe the importance of correct post-harvest handling procedures
    Employ basic food safety techniques for your farm

August 3, 2011
Concordia Lutheran Church, 7291 Sarah St., St. Louis, MO 63143
3:00 pm                      Registration begins. Make sure to write Learning Outcomes on a flipchart.
 
3:30 pm
    Welcome to the Workshop - Debi Kelly, Missouri Beginning Farmers Program, University of Missouri
3:50 pm
    Explore the Midweek Market - Miranda Duschack, Small Farm Specialist, Innovative Small Farm Outreach Program, Lincoln University
4:20 pm
    Return to sessions
4:25 pm
    Discussion of the market tour - Debi Kelly, Missouri Beginning Farmers Program, University of Missouri
4:35 pm
    Evaluating Direct Market Channels - Dean Wilson, Agriculture and Rural Development Specialist, University of Missouri
5:10 pm
    Flavors of Local Food - What are Customers Looking for? Chef (TBD)
6:00 pm
    Post-Harvest Handling and Food Safety - What Do You Need to Know? - Nathan Brandt, Horticulture Specialist, University of Missouri
6:45 pm
    Successful Sales Strategies for Local Foods - Karen Davis, Horticulture Specialist, Lincoln University
7:30 pm
    Merchandizing Your Products Successfully - Karen Davis, Horticulture Specialist, Lincoln University
8:15 pm    Conscious Closing, Evaluations

Tour 1: Wood Mood Farms - Direct market Berry Producer, Higginsville
Tour 2: Buckeye Acres - CSA and U-Pick Operation between Higginsville and Warrensburg


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« Last Edit: August 09, 2013, 08:57:23 AM by HannaH »